FOT is made by those who care

FOT is made by those who care

A physical educator and a visionary businesswoman:
the origin of Feet of Tomorrow.

The goal was always clear: to promote the barefoot cause in Brazil. This bold objective could not have been achieved by a different duo: Fabio Jesus, a physical educator, and Daniela Messeder, a businesswoman.

Fabio took a research trip to Connecticut, in the United States, where he came into contact with excellent physical educators who apply barefoot principles to athlete training.

The professor returned to Brazil with a fixed idea: to create a Brazilian brand that would bring technology to the country. The dream needed a worthy partner. He spoke to Daniela, who already had international experience in the financial sector, and she agreed to invest in the idea.

It was more than successful! In its mission to produce sneakers in Brazil with international quality standards, Feet of Tomorrow has been paving its own path.

No one can replace the keen eye of a professional who spends the day studying and treating the human body. And in the adventure of entrepreneurship in Brazil, nothing beats the determination of a woman who knows what she wants.

The partnerships are only growing and the dream has come true: thousands of people have experienced mobility and connection with their own bodies, through Feet of Tomorrow.

 The vision of health and purpose-driven entrepreneurship, which has been in the brand's DNA since the beginning, has been multiplying through a community determined to move beyond the obvious and free itself from everything that limits movement. These are the first steps of a great journey.